EA stops further development and investment in the Project CARS series

Project CARS is a racing video game series developed by Slightly Mad Studios and published by Electronic Arts. The series was launched for the first time in May 2015, and a sequel was released in 2017. During the development of Project CARS 3 in 2019, the British video game developer and publisher, Codemasters, acquired Slightly Mad Studio. All three games had previously been published by Bandai Namco. In 2021, EA acquires Codemasters for $1.2 billion in an effort to “revolutionize” racing games, adding Project CARS to its portfolio of racing IP. A spin-off title, Project CARS GO, was created for mobile devices in 2021 and was co-developed by Gamevil. 

Recently, GamesIndustry.biz reported that Electronic Arts had decided to “stop further development and investment” in the Project CARS series. Additionally, EA said that personnel working on Project CARS would be transferred to “suitable roles.” During Codemasters’ acquisition of Slightly Mad Studios in 2019, the company employed 150 individuals.

A spokesperson for EA informed GameIndustry.biz, “Today we announced internally an update to our racing portfolio. Following an evaluation of the next Project CARS title and its longer-term growth potential, we have made the decision to stop further development and investment for the franchise.”

“Decisions like these are very hard, but allow us to prioritize our focus in areas where we believe we have the strongest opportunity to create experiences that fans will love. We are focusing on our strengths in our racing portfolio, particularly licensed IP and open-world experiences, and expanding our franchises to be more socially led with long-term live services that will engage global communities. Games are at the heart of sports and racing entertainment, and with shifting fan expectations, we recognize the need to evolve our games beyond pure play, providing experiences for fans to also watch, create and connect with their friends.”

Electronic Arts

EA also stated that giving as much assistance as possible to their workers through this transition is now their top priority. Slightly Mad Studios revealed earlier this year that Project CARS and Project CARS 2 will be delisted owing to the expiration of car and track licenses. The series’ first two games were removed from distribution on September 21 and October 3.

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